04 Obey Clothing
Established Works CampaignRole Art Direction & Photography
Objective
Led the art direction for a campaign showcasing a new collection, redefining comfort with an elevated, refined aesthetic. Directed all aspects of production, from talent casting to photo and video shoots, ensuring cohesive visuals across social and web platforms.
Spring ‘22 CampaignRole Art Direction & Photography
Objective
Directed a campaign for a new cut-and-sew collection, introducing an all new women’s line and refined menswear pieces. Navigated remote casting challenges during COVID while blending a clean studio aesthetic with the raw feel of LA. The result was a high-fashion with a grit that resonated strongly, driving social engagement and boosting web store sales.
Objective
Directed a campaign for a new cut-and-sew collection, introducing an all new women’s line and refined menswear pieces. Navigated remote casting challenges during COVID while blending a clean studio aesthetic with the raw feel of LA. The result was a high-fashion with a grit that resonated strongly, driving social engagement and boosting web store sales.
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