09 Upcycle
CO-OP by Upcycle
Role Creative Direction & Photography
Objective
Creative direction for a docuseries overseeing all visual assets that spotlighted individuals shaping the cultural landscape of LA and beyond. The series explored how sustainability intersects with their heritage, experiences, and passions, highlighting its influence on their creative journeys.
Role Creative Direction & Photography
Objective
Creative direction for a docuseries overseeing all visual assets that spotlighted individuals shaping the cultural landscape of LA and beyond. The series explored how sustainability intersects with their heritage, experiences, and passions, highlighting its influence on their creative journeys.
The Recycled Collection Launch
Role Art Direction & Photography
Objective
I led the art direction for The Recycled Collection launch, overseeing branding, talent, and all visual assets, with a focus on showcasing local Los Angeles talent. The goal was to highlight that while the clothing was sustainable, it still remained fashionable and relevant in today’s world.
Role Art Direction & Photography
Objective
I led the art direction for The Recycled Collection launch, overseeing branding, talent, and all visual assets, with a focus on showcasing local Los Angeles talent. The goal was to highlight that while the clothing was sustainable, it still remained fashionable and relevant in today’s world.
Earth Month Campaign
Role Creative Direction & Photography
Objective
Led the creative direction for a month-long series highlighting the impact of sustainability on our planet. I scouted LA natives to share their personal take on sustainability and how it shapes their lives, using their art as a storytelling medium to keep it fresh and authentic. The assets were rolled out across web and social, earning strong client feedback.
Role Creative Direction & Photography
Objective
Led the creative direction for a month-long series highlighting the impact of sustainability on our planet. I scouted LA natives to share their personal take on sustainability and how it shapes their lives, using their art as a storytelling medium to keep it fresh and authentic. The assets were rolled out across web and social, earning strong client feedback.
Get In Touch
01 — Client Work
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